Infographic: Awareness of (prebiotic) fibers

For years there is long-held attention around the intake and health benefits of fibers. However, most US consumers fall short in actually including enough fiber in their diets. A gap persists between the recommended daily intake of fiber and the actual intake.

Sensus commissioned its own research study into the fiber gap. The aim was to gain insight into the status of the fiber gap and the knowledge of US consumers on fiber. The approximately 1000 participants in the online survey were aged between 18 and 75 years old, partly or completely responsible for the grocery shopping in their household. An equal number of men and women participated in the study, which was developed and managed by a reliable research partner, MSI-ACI. 

The results showed that the awareness of (prebiotic) fibers and the relation to a healthy gut is not high enough yet. Increasing consumer awareness about (prebiotic) fibers and the effect on gut health will be an important challenge for everyone involved in the food and beverage industry in the coming years.

Download the infographic about the awareness of (prebiotic) fibers