Consumer insight: increased awareness about the effect of gut health on wellbeing

Sensus regularly commissions global consumer research from MSI-ACI to gain insight into the consumer perspectives regarding fiber intake and digestive health.

In 2023, we repeated the consumer survey in Europe with a focus on UK, France, Germany, The Netherlands and Poland. More than 2500 respondents between the ages of 18 and 75 participated. Our latest research shows that consumers are increasingly aware and interested in fiber.