FoodIngredientsFirst: Adressing the fiber gap

Consumers understand that fibers are good for them as they increasingly make better food choices. However, higher prices of fruits and vegetables and the convenience of processed food remain obstacles. In general, suppliers say that the so-called “fiber gap” is not getting smaller.

"Knowledge about the benefits of eating sufficient fibers is rising," says Paul Vennik, director of marketing and sales at Sensus. “Benefits include improved gut health and overall well-being, but there are also benefits beyond the gut, such as immunity and mental health."

With this, suppliers believe that consumers are looking for less sugar and more fiber and natural products, which are perceived as being healthier.

Read the article on FoodIngredientsFirst.